Subaru of America, Inc. has once again been named the Most Trusted Brand in the Kelley Blue Book Brand Image Awards. This makes the fifth consecutive year for Subaru to win this honor. The award recognizes the brand’s ability to maintain attributes that gain the attention of the vehicle buyer and create an enthusiasm for the process.
The KBB.com Brand Image Awards are based on results of the Brand Watch study. This is a tracking study that evaluates over 12,000 in-market, new vehicle shoppers. It analyzes how shoppers perceive factors in the vehicle buying process and also evaluates brand/ model loyalty and familiarity among shoppers.
Thelen Subaru in Bay City, Michigan is proud to be part of the Subaru family, selling an amazing variety of quality Subaru vehicles. Stop by today and let us introduce you to the Subaru lineup and help you find the perfect one for you!
(reference: media.subaru.com)